Creating great content that generates as much traffic as possible is one thing. Ensuring the necessary visibility of this content in the search engines is another. Content marketing and SEO must go hand in hand so that your content can be found by the right people on the web. To give you an overview, we have summarized the …
SEO basics: This is how your content is found on the web Read More »
Many companies that are developing an inbound marketing strategy or want to rely on inbound marketing in the future are faced with fundamental questions: What is important? What should be considered? Is there a rule of thumb for inbound marketing? We have put together some answers to these questions and useful terms for you and show you the …
5 pieces of advice for successful inbound marketing Read More »
Generating leads that are mainly ready to buy and suitable for your company and at the same time save costs: We are talking about lead nurturing. Marketing automation sends a series of emails with relevant content to previously generated contacts or leads. This separates qualified leads from less qualified leads and ensures that only qualified leads are …
Marketing Automation – These are the benefits of lead nurturing Read More »
We have often been asked how we go about our work: Read a selected example of what we do for our customers and how we help to shape strategic and operational processes in a sustainable manner. What we are: Marketing pioneers, strategy and management consultants, customer experts, digitization consultants, web designers We provide strategic advice …
Consulting on digitization: making marketing, sales and service fit for the future Read More »
Companies are regularly faced with the question of how they can offer their customers added value . At the same time, they strive for optimized sales and marketing strategies. This interaction offers the ideal prerequisites for a truly customer-oriented approach in marketing and sales: the corporate blog. In this article, we give you tips on how to better align your …
Thumbs up: Strategic content marketing for your corporate blog Read More »
Why are you reading this article? – No, that’s not a joke. This should be our joint entry into a core topic of inbound marketing. Because the path that led you here is just as much a part of lead management as the connected process, of which you have long since become a part. Behind this is of course …
What is lead management? A personal point of view Read More »
Content is the essential element of an inbound marketing strategy. Both terms are often used as synonyms, but content marketing is a sub-discipline of inbound marketing. While inbound marketing encompasses all of the strategy involved in creating and distributing your content, content marketing is about creating, publishing, and distributing content to an audience. Now you might be wondering: How can I …
B2B: 6 rules for your content marketing strategy Read More »
You can choose the best content and compose the best emails or social media posts about it. However, all of that is worthless if nobody ends up clicking and reading your blog articles. And that’s exactly what happens when your headline isn’t worded appealingly enough. A gripping headline is therefore the be-all and end-all if you want to …
9 tips that you can now use to formulate captivating headlines Read More »
The search behavior of Internet users is evolving, which means that the way search engines work is also changing. Keywords become long-tail keywords, which are bundled in so-called pillars. In order to be found reliably in the vastness of the Internet, marketers have to work on their content strategy and organize their pages structurally. Pillar pages are inevitable. They …
There are various mistakes – carelessness that companies should urgently avoid when creating their website. And new considerations, new functions of the Internet always produce new sources of error. We clarify the currently most important ones and show ways to the website without errors. Building a website: pitfalls in website design Are you familiar with the term perception filter ? – It …
Layout, SEO & Co: How to find and eliminate typical website errors Read More »
