Inbound Marketing

The beginning of inbound marketing requires a lot of perseverance. You have started with this customer-centric marketing and are wondering when you will finally see the first results. You’ve invested both money and hours of time creating helpful content. Be patient with this. Read here what you can expect from inbound marketing in the first six months: Many companies …

This is what you can expect after 6 months of inbound marketing Read More »

Marketing? – Do we know: The attempt at market-oriented corporate management. Geared to satisfy the needs of potential customers. And content? – In this context, stands for the right content to reach these potential customers. Content marketing thus adapts to customer needs when making contact and maintaining contacts. Because Internet users are looking online for solutions that are specially tailored to their …

What is content marketing? Read More »

Cold calling and hard selling were yesterday, inbound marketing, sales and service are today. Inbound is the answer to current user behavior: users are actively looking online for the best solution for their personal problem and are therefore much better informed about products and services than they were a few years ago. The buying process has transformed – it’s high …

What is inbound sales? Read More »

Imagine the following scenario: You decided on inbound marketing some time ago and have already been able to generate a few leads. But now you are faced with a problem: You are unsure how to deal with the leads you have gained. You also slowly lose track of your contacts. And what good are leads if you can’t …

Marketing automation: With workflows for perfect lead nurturing Read More »

Online marketing without email? Hardly imaginable. On the contrary: e-mail marketing is still on the rise. However, the success of this form of marketing is not solely determined by the decision to use it. Rather, the decisive influencing factors are the “what” and “how” of an e-mail. We have already introduced you to the basics of email marketing optimization . Today we want …

Email marketing tips: 16 steps to the perfect email Read More »

Many marketers believe that designing an email workflow in inbound marketing is too much work. However, the role workflows play in lead nurturing on the one hand and customer loyalty on the other is underestimated. We believe that email workflows must be part of a successful inbound marketing strategy – because the benefits speak for themselves! In this article you …

How to create a strategic email workflow Read More »

An eventful and challenging year is behind us and the year 2022 also has some new and exciting things in store for all of us. Much has changed, others remain constant. This also applies to the key learnings from our inbound marketing blog. In this article we have summarized the most important findings from the past year for …

Inbound Marketing Blog: These are the key learnings for 2022 Read More »

Prospect to lead and finally to customer – this conversion is the basic mechanism of inbound marketing. The lead nurturing process combines all of a company’s measures that use valuable content to help win potential customers from a defined target group as actual customers at the end of the process. The lifecycle phases describe the individual stages …

The lead nurturing process simply explained Read More »

There are requirements for email marketing. Numerous legal regulations must be observed in Germany for sending advertising messages or newsletters by electronic mail (e-mail). Last but not least, the Federal Data Protection Act and the European General Data Protection Regulation GDPR regulate legal issues and backgrounds. In this article you will find out where you can find the …

Legally compliant e-mail marketing and newsletter dispatch Read More »

The process by which a new website visitor becomes a lead – the path that leads follow – is called the conversion path. It forms the start of lead generation. This is how leads are created – they are the driving force behind inbound marketing. Because only when website visitors become leads can you analyze their potential, align your marketing …

Inbound Marketing 1×1: definition of conversion path Read More »