Lead generation is often at the heart of inbound marketing. Although lead generation is so important, it still represents a major challenge for companies. Social media in particular offers many opportunities to acquire leads. One of them is the Facebook Lead Ads. Read here how you can use it to generate leads quickly and effectively, which can then …
Facebook Lead Ads: How to get more leads with Facebook Read More »
Especially with digitization, e-mails have become an indispensable part of the online landscape. However, that does not mean that every email you send is promising: There are a few points to consider if you want to reach your desired customers with your emails. The basics of e-mail marketing optimization include much more than the design or language …
Perfect Emails: Basics of Email Marketing Optimization Read More »
The Internet – endless expanses. And yet, statistics prove that users spend most of their time on social networks. Therefore, these networks offer great marketing potential. Officially, 21 million people have been active on Instagram since 2021 – in Germany alone; worldwide there are over 1.2 billion. Marketing pays off here. And with great advantage: the social media monitoring. Every activity on Instagram can …
Social Media Monitoring Instagram: These are the most important KPIs Read More »
Digital marketing enables companies to use data to analyze marketing measures in real time. For example, you can measure website traffic very precisely and use conversion rates to determine exactly which marketing channels you should focus on. In this article we will introduce you to the advantages of digital, data-based decisions, make a proposal for structuring your …
This is how you make sensible, data-based decisions in digital marketing Read More »
Marketing and sales have always shared the task of securing the growth of companies, and models such as the sales funnel are considered a popular approach. Once run through, however, it loses its applicability to the further development of customers. Quite different with the circulatory model of the flywheel . Read how you can use flywheel marketing to attract, inspire and develop …
Women and men have different life plans and make different decisions. – Role stereotype? – No! Studies prove that. Gender marketing emerged from this realization. But it has traps. – Find out in this article what gender marketing really means and how it can reform your approach to marketing. Definition of gender marketing – that’s what it’s all about The term gender is …
Social media marketing is an integral part of the modern marketing mix. The currently most important goals of marketers: advertising for services and products as well as greater awareness of the brand. But why is social media marketing so important? – We show what benefits can be expected from this type of marketing and describe five steps towards …
The 5 steps to a social media marketing strategy Read More »
The entire world of marketing is increasingly gaining momentum digitally. The success or failure of marketing measures is no longer solely determined by the chosen strategy. It is also important whether this is in keeping with the times . One way to achieve this is to follow current trends. We present highlights of what is currently (and possibly in the future) …
Lead management is an approach to customer acquisition. Potential buyers are systematically identified, informed and contacted: they are accompanied along the customer journey. Read a coherent definition in this blog post and learn which phases a lead management process consists of. Definition of lead management: leading contacts sensibly and systematically Lead management is used to collect and …
Lead management definition: turning anonymous prospects into customers Read More »
The numbers from HubSpot’s State of Inbound study speak for themselves every year. As early as the 2017 version of this benchmark report, it was clear: 81% of the companies that described the relationship between their marketing and sales as closely aligned were convinced that their marketing strategy was effective. In contrast, only 27% of companies whose marketing and …
Marketing and Sales Alignment: How to streamline lead handoff Read More »
