Creating a website: what is universal design?

Creating a website: what is universal design?

There are several requirements for a product or a website. Aesthetics play a role here, but above all usability. A new requirement for web design is that this usability is guaranteed for as many people as possible. This sounds obvious, but often does not correspond to reality. This is where Universal Design comes in. Read in this blog article what …

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Layout, SEO & Co: How to find and eliminate typical website errors

Layout, SEO & Co: How to find and eliminate typical website errors

There are various mistakes – carelessness that companies should urgently avoid when creating their website. And new considerations, new functions of the Internet always produce new sources of error. We clarify the currently most important ones and show ways to the website without errors. Building a website: pitfalls in website design Are you familiar with the term perception filter ? – It …

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Lead management definition: turning anonymous prospects into customers

Lead management definition: turning anonymous prospects into customers

Lead management is an approach to customer acquisition. Potential buyers are systematically identified, informed and contacted: they are accompanied along the customer journey. Read a coherent definition in this blog post and learn which phases a lead management process consists of.   Definition of lead management: leading contacts sensibly and systematically Lead management is used to collect and …

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The lead nurturing process simply explained

The lead nurturing process simply explained

Prospect to lead and finally to customer – this conversion is the basic mechanism of inbound marketing. The lead nurturing process combines all of a company’s measures that use valuable content to help win potential customers from a defined target group as actual customers at the end of the process. The lifecycle phases describe the individual stages …

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20 tips for optimal web accessibility of your company website

20 tips for optimal web accessibility of your company website

Internet access, or web accessibility, is an important issue that the online community has been grappling with for some time. Read this blog article for our tips on web accessibility and (re)designing your website. What is Web Accessibility? Websites that enable optimal web accessibility or barrier -free access grant all users the same access. Design principles that allow people with limitations …

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Marketing and Sales Alignment: How to streamline lead handoff

Marketing and Sales Alignment: How to streamline lead handoff

The numbers from HubSpot’s State of Inbound study speak for themselves every year. As early as the 2017 version of this benchmark report, it was clear: 81% of the companies that described the relationship between their marketing and sales as closely aligned were convinced that their marketing strategy was effective. In contrast, only 27% of companies whose marketing and …

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CMS tools in comparison: HubSpot CMS Hub vs. WordPress

CMS tools in comparison: HubSpot CMS Hub vs. WordPress

A CMS tool represents both the control center of your content marketing activities and the associated database. Depending on the company, the requirements for a content management system (CMS) are completely different. In this article, we will introduce you to the two most common content management systems and highlight the most important criteria for choosing your …

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Legally compliant e-mail marketing and newsletter dispatch

Legally compliant e-mail marketing and newsletter dispatch

There are requirements for email marketing. Numerous legal regulations must be observed in Germany for sending advertising messages or newsletters by electronic mail (e-mail). Last but not least, the Federal Data Protection Act and the European General Data Protection Regulation GDPR regulate legal issues and backgrounds. In this article you will find out where you can find the …

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WordPress & CMS HUB – Great freedom or a well-stocked toolbox?

WordPress & CMS HUB – Great freedom or a well-stocked toolbox?

Website redesign: Countless images, videos, texts, notes and drafts. With the amount of different content, it is easy to lose track. If you want to create order here, you will quickly be faced with the question of which Web Content Management System (WCMS) is suitable for this. During your research, you will come across the open source platform …

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Inbound Marketing 1×1: definition of conversion path

Inbound Marketing 1x1: definition of conversion path

The process by which a new website visitor becomes a lead – the path that leads follow – is called the conversion path. It forms the start of lead generation. This is how leads are created – they are the driving force behind inbound marketing. Because only when website visitors become leads can you analyze their potential, align your marketing …

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