You can choose the best content and compose the best emails or social media posts about it. However, all of that is worthless if nobody ends up clicking and reading your blog articles. And that’s exactly what happens when your headline isn’t worded appealingly enough. A gripping headline is therefore the be-all and end-all if you want to …
9 tips that you can now use to formulate captivating headlines Read More »
The search behavior of Internet users is evolving, which means that the way search engines work is also changing. Keywords become long-tail keywords, which are bundled in so-called pillars. In order to be found reliably in the vastness of the Internet, marketers have to work on their content strategy and organize their pages structurally. Pillar pages are inevitable. They …
Digital marketing enables companies to use data to analyze marketing measures in real time. For example, you can measure website traffic very precisely and use conversion rates to determine exactly which marketing channels you should focus on. In this article we will introduce you to the advantages of digital, data-based decisions, make a proposal for structuring your …
This is how you make sensible, data-based decisions in digital marketing Read More »
Marketing and sales have always shared the task of securing the growth of companies, and models such as the sales funnel are considered a popular approach. Once run through, however, it loses its applicability to the further development of customers. Quite different with the circulatory model of the flywheel . Read how you can use flywheel marketing to attract, inspire and develop …
Women and men have different life plans and make different decisions. – Role stereotype? – No! Studies prove that. Gender marketing emerged from this realization. But it has traps. – Find out in this article what gender marketing really means and how it can reform your approach to marketing. Definition of gender marketing – that’s what it’s all about The term gender is …
An eventful and challenging year is behind us and the year 2022 also has some new and exciting things in store for all of us. Much has changed, others remain constant. This also applies to the key learnings from our inbound marketing blog. In this article we have summarized the most important findings from the past year for …
Inbound Marketing Blog: These are the key learnings for 2022 Read More »
Social media marketing is an integral part of the modern marketing mix. The currently most important goals of marketers: advertising for services and products as well as greater awareness of the brand. But why is social media marketing so important? – We show what benefits can be expected from this type of marketing and describe five steps towards …
The 5 steps to a social media marketing strategy Read More »
The entire world of marketing is increasingly gaining momentum digitally. The success or failure of marketing measures is no longer solely determined by the chosen strategy. It is also important whether this is in keeping with the times . One way to achieve this is to follow current trends. We present highlights of what is currently (and possibly in the future) …
Do you know the 7 topics of digital accessibility? Because the EU continues to push equality on the web. The consequences are enforceable obligations for companies. Decisions are therefore needed, because the EU directive European Accessibility Act (EAA) is to be transposed into national law by mid-2022 and legally applied from June 2025. Learn the most important things to make this …
Digital accessibility: The 7 criteria for accessible websites Read More »
How visible is your website? Do your pages rank well? Or when was the last time you thought about the performance of your website? We give 10 concrete tips for good website performance, offer links to get more information and the direct possibility to have your website analyzed individually and free of charge. The roots of every website …
Website performance: 10 tips for website and on-page optimization Read More »
