Consulting on digitization: making marketing, sales and service fit for the future

Consulting on digitization: making marketing, sales and service fit for the future

We have often been asked how we go about our work: Read a selected example of what we do for our customers and how we help to shape strategic and operational processes in a sustainable manner. What we are: Marketing pioneers, strategy and management consultants, customer experts, digitization consultants, web designers We provide strategic advice …

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Marketing automation: With workflows for perfect lead nurturing

Marketing automation: With workflows for perfect lead nurturing

Imagine the following scenario: You decided on inbound marketing some time ago and have already been able to generate a few leads. But now you are faced with a problem: You are unsure how to deal with the leads you have gained. You also slowly lose track of your contacts. And what good are leads if you can’t …

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Thumbs up: Strategic content marketing for your corporate blog

Thumbs up: Strategic content marketing for your corporate blog

Companies are regularly faced with the question of how they can offer their customers added value . At the same time, they strive for optimized sales and marketing strategies. This interaction offers the ideal prerequisites for a truly customer-oriented approach in marketing and sales: the corporate blog. In this article, we give you tips on how to better align your …

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B2B: 6 rules for your content marketing strategy

B2B: 6 rules for your content marketing strategy

Content is the essential element of an inbound marketing strategy. Both terms are often used as synonyms, but content marketing is a sub-discipline of inbound marketing. While inbound marketing encompasses all of the strategy involved in creating and distributing your content, content marketing is about creating, publishing, and distributing content to an audience. Now you might be wondering: How can I …

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Website relaunch: 10 reasons why you shouldn’t delay it

Website relaunch: 10 reasons why you shouldn't delay it

A website is the linchpin of any inbound marketing strategy. Social media activities and e-mail marketing link to it, valuable content is published, downloads are made available, products are advertised. And last but not least: leads generated. And they in particular expect a website that is always technically up to date. Because qualified leads are only gained through a qualified and …

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Email marketing tips: 16 steps to the perfect email

Email marketing tips: 16 steps to the perfect email

Online marketing without email? Hardly imaginable. On the contrary: e-mail marketing is still on the rise. However, the success of this form of marketing is not solely determined by the decision to use it. Rather, the decisive influencing factors are the “what” and “how” of an e-mail. We have already introduced you to the basics of email marketing optimization . Today we want …

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Social Media Monitoring Instagram: These are the most important KPIs

Social Media Monitoring Instagram: These are the most important KPIs

The Internet – endless expanses. And yet, statistics prove that users spend most of their time on social networks. Therefore, these networks offer great marketing potential. Officially, 21 million people have been active on Instagram since 2021 – in Germany alone; worldwide there are over 1.2 billion. Marketing pays off here. And with great advantage: the social media monitoring. Every activity on Instagram can …

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How to create a strategic email workflow

How to create a strategic email workflow

Many marketers believe that designing an email workflow in inbound marketing is too much work. However, the role workflows play in lead nurturing on the one hand and customer loyalty on the other is underestimated. We believe that email workflows must be part of a successful inbound marketing strategy – because the benefits speak for themselves! In this article you …

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