We have often been asked how we go about our work: Read a selected example of what we do for our customers and how we help to shape strategic and operational processes in a sustainable manner. What we are: Marketing pioneers, strategy and management consultants, customer experts, digitization consultants, web designers We provide strategic advice …

Consulting on digitization: making marketing, sales and service fit for the future Read More »

Companies are regularly faced with the question of how they can offer their customers added value . At the same time, they strive for optimized sales and marketing strategies. This interaction offers the ideal prerequisites for a truly customer-oriented approach in marketing and sales: the corporate blog. In this article, we give you tips on how to better align your …

Thumbs up: Strategic content marketing for your corporate blog Read More »

Why are you reading this article? – No, that’s not a joke. This should be our joint entry into a core topic of inbound marketing. Because the path that led you here is just as much a part of lead management as the connected process, of which you have long since become a part. Behind this is of course …

What is lead management? A personal point of view Read More »

Content is the essential element of an inbound marketing strategy. Both terms are often used as synonyms, but content marketing is a sub-discipline of inbound marketing. While inbound marketing encompasses all of the strategy involved in creating and distributing your content, content marketing is about creating, publishing, and distributing content to an audience. Now you might be wondering: How can I …

B2B: 6 rules for your content marketing strategy Read More »