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SEO basics: This is how your content is found on the web

SEO basics: This is how your content is found on the web

Creating great content that generates as much traffic as possible is one thing. Ensuring the necessary visibility of this content in the search engines is another. Content marketing and SEO must go hand in hand so that your content can be found by the right people on the web. To give you an overview, we have summarized the …

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5 pieces of advice for successful inbound marketing

5 pieces of advice for successful inbound marketing

Many companies that are developing an inbound marketing strategy or want to rely on inbound marketing in the future are faced with fundamental questions: What is important? What should be considered? Is there a rule of thumb for inbound marketing? We have put together some answers to these questions and useful terms for you and show you the …

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This is what you can expect after 6 months of inbound marketing

This is what you can expect after 6 months of inbound marketing

The beginning of inbound marketing requires a lot of perseverance. You have started with this customer-centric marketing and are wondering when you will finally see the first results. You’ve invested both money and hours of time creating helpful content. Be patient with this. Read here what you can expect from inbound marketing in the first six months: Many companies …

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Facebook Lead Ads: How to get more leads with Facebook

Facebook Lead Ads: How to get more leads with Facebook

Lead generation is often at the heart of inbound marketing. Although lead generation is so important, it still represents a major challenge for companies. Social media in particular offers many opportunities to acquire leads. One of them is the Facebook Lead Ads. Read here how you can use it to generate leads quickly and effectively, which can then …

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Marketing Automation – These are the benefits of lead nurturing

Marketing Automation – These are the benefits of lead nurturing

Generating leads that are mainly ready to buy and suitable for your company and at the same time save costs: We are talking about lead nurturing. Marketing automation sends a series of emails with relevant content to previously generated contacts or leads. This separates qualified leads from less qualified leads and ensures that only qualified leads are …

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Does your CRM meet the requirements of the General Data Protection Regulation?

Does your CRM meet the requirements of the General Data Protection Regulation?

CRM and data protection: The protection of personal data is considered an important right of personality and poses the challenge for companies all over the world to guarantee it. All personal data is stored and interacted with customers in CRM. Customer Relationship Management) systems . The system used must therefore comply with the current General Data Protection Regulation …

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Landing page elements: What you should pay attention to when creating them

Landing page elements: What you should pay attention to when creating them

Whether through the results of a web search, social media or the classic call-to-action at the end of a blog article: Internet users reach landing pages in numerous ways. These offer certain offers such as white papers or checklists in exchange for user data. This is how companies direct interested parties or leads through the lead nurturing process to …

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Perfect Emails: Basics of Email Marketing Optimization

Perfect Emails: Basics of Email Marketing Optimization

Especially with digitization, e-mails have become an indispensable part of the online landscape. However, that does not mean that every email you send is promising: There are a few points to consider if you want to reach your desired customers with your emails. The basics of e-mail marketing optimization include much more than the design or language …

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What is content marketing?

What is content marketing?

Marketing? – Do we know: The attempt at market-oriented corporate management. Geared to satisfy the needs of potential customers. And content? – In this context, stands for the right content to reach these potential customers. Content marketing thus adapts to customer needs when making contact and maintaining contacts. Because Internet users are looking online for solutions that are specially tailored to their …

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What is inbound sales?

What is inbound sales?

Cold calling and hard selling were yesterday, inbound marketing, sales and service are today. Inbound is the answer to current user behavior: users are actively looking online for the best solution for their personal problem and are therefore much better informed about products and services than they were a few years ago. The buying process has transformed – it’s high …

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