Website redesign: Countless images, videos, texts, notes and drafts. With the amount of different content, it is easy to lose track. If you want to create order here, you will quickly be faced with the question of which Web Content Management System (WCMS) is suitable for this. During your research, you will come across the open source platform WordPress and the all-in-one platform HubSpot. What do these systems offer and how do they differ? You will find out in this article.
Content Management Systems (CMS) offer many functions
Content management systems (CMS) offer a wide variety of functions and options for customizing your online presence. The basic task of these systems is to make texts and multimedia content available to target groups and without barriers on different devices.
Many functions such as granting access rights or creating reports result from this main function. The content management systems WordPress and the CMS Hub from HubSpot both offer corresponding functions:
It is important to know in advance how the two content management systems work and how they differ.
As an open source solution, WordPress offers you a large number of plugins for all possible applications and, as a CMS, can be expanded almost without limits. You have free access to the code and can expand or change it. However, this high level of flexibility comes with additional administration, programming and security efforts.
With the CMS Hub from HubSpot, you get an all-in-one solution that does not require any programming knowledge. In addition to the extensive CMS functions, you will receive further modules for the areas of marketing, sales and service. CMS Hub includes an integrated email marketing solution, marketing automation functions, a social media management tool, reporting and analytics, and a complete customer relationship management (CRM) solution. The CMS Hub thus enables your processes to be easily linked – functions that WordPress does not readily provide.
website & blogging
WordPress provides you with a lot of free themes. In addition, you can extend your website with plugins. Creating websites and filling them with content is easy and intuitive thanks to the integrated WYSIWYG editor. Publishing options for planning posts in advance and a comment function are already integrated. A rudimentary search engine optimization is also included, but you can expand it using the plugins. However, WordPress makes no distinctions in the type of websites it creates. Be it your business website, personal blog or portfolio, these are all equals. There is no page hierarchy with internal networking from main to subpages.
With HubSpot, you are choosing an all-in-one solution that requires neither plugins nor additional software.The focus is increased on the creation and handling of content by marketing personnel. The included functions range from flexible themes and customizable designs to drag-and-drop templates and conversion tools. The intuitive WYSIWYG editor and a text editor in Microsoft Word style offer a high level of user-friendliness. You can already provide your content with further links, calls-to-action or forms while it is being created. In contrast to WordPress, the CMS Hub offers a comprehensive SEO tool and the option of creating main and sub-pages or entire topic clusters. Additional advantages result, for example, from the integrated optimization for mobile devices and possible A/B tests.
Another plus point with HubSpot: Your website is always protected against hacker attacks in the best possible way. Even if you (or your supervising agency) import all WordPress updates promptly, many security gaps remain open due to the plugins used.
Some plugins are simply poorly developed or open security gaps by not properly communicating with each other. The more plugins you use, the more vulnerable your site will be. Hacking your website can lead to downtime, data loss and, moreover, a loss of trust in your company.
HubSpot is not only designed and developed for the highest possible security, but also for 99.99% availability. This is the focus of the entire company. However, if a problem does occur, multiple backups and proactive user notifications ensure the best possible solution to the problem.
The HubSpot employees are well trained and work in a well-organized and very quickly reacting support team. They are also at your side with questions about the use and operation of the platform, without simply referring you to the operating instructions. And for a US company, this support even works in German.
WordPress also offers many support options on the Internet. For the most part in the form of forums, where you don’t always get the right answer to your question, or there is a delay.
For more information on the basic differences between the systems and pricing, see this article:
In summary, it can be said that WordPress is a good, free CMS, at least to begin with, and offers its users great freedom . HubSpot is associated with monthly costs, but these raise it significantly beyond the function of a pure CMS. It acts as an all-in-one solution for digital marketing with the highest security requirements and, as a well-assorted toolbox , provides everything you need for a successful online presence beyond pure blogging and web design.